Miki Charwin
Alter Ego by A Poke Theory

for Tandem Collective

Alter Ego boasts the similar health affaire to its sibling store, A Poke Theory, by day with their poke bowls and cold-pressed juices and by night, offers delightful selection of entry-level craft beers and diet-ruining bar grubs along the Esplanade waterfront.

The logo boldly uses negative space and uncontrolled glitches, alleviating Alter Ego's unapologetic voice. Colours adopted allow contrast between sinful and clean, unrestraint scrawls on walls, wares and labels, acting as an inner voice, giving way to indulgent conflicted persona in visual direction.

Layers of transparent film on the menu doubles as a guide to craft beers and other handwritten commentaries from the chefs and owners, alongside cheeky hand- drawn illustrations and sketches.

Business cards are remnant of blackout poetry, proses scratched out to highlight relevant information.

Image Source


Creative Direction: Miki Charwin & Raphael Ong
Illustrator: Miki Charwin
Web Design & Developer: Raphael Ong