Creative Asia
Netflix

Strategy Consultancy, Brand Identity, Creative Direction, Event Design, Spatial Design
for Netflix

Event Production by The Red Plus KR
Special thanks to Raphael Michael Ng, Mardhiany Junadi
Netflix Sans by the Netflix in-house design team in partnership with Dalton Maag

Creative Asia is Netflix’s new signature forum platform spotlighting the next generation of storytelling talent across Asia.

More than a forum, Creative Asia is a convening moment. A space that brings together filmmakers, writers, and creators—emerging and established—to share ideas, exchange stories, and shape the future of screen culture.

As a sub-brand, Creative Asia extends Netflix’s cultural presence into the creative industry itself—blending Netflix’s cultural credibility with a cinematic visual identity that is elevated, editorial, and rooted in meaningful creative exchange.

At its core lies the idea of taking centrestage—a metaphor for visibility, confidence, and collective momentum. The visual language builds around this notion of focus: geometry that directs attention to the center, gradients that radiate outward, and compositions that feel alive, as if in motion.

We worked with Netflix to craft a comprehensive brand system and event playbook for the teams to easily pick up and bring the branding to life across various film festivals worldwide.

The identity made its debut at the Busan International Film Festival 2025, setting the stage for a new era of creative exchange through workshops, masterclasses, and conversations with Asia’s leading voices.

Miki Charwin

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