Netflix
for Netflix
Event Production by The Red Plus KR
Special thanks to Raphael Michael Ng, Mardhiany Junadi
Netflix Sans by the Netflix in-house design team in partnership with Dalton Maag
Creative Asia is Netflix’s new signature forum platform spotlighting the next generation of storytelling talent across Asia.
More than a forum, Creative Asia is a convening moment. A space that brings together filmmakers, writers, and creators—emerging and established—to share ideas, exchange stories, and shape the future of screen culture.
As a sub-brand, Creative Asia extends Netflix’s cultural presence into the creative industry itself—blending Netflix’s cultural credibility with a cinematic visual identity that is elevated, editorial, and rooted in meaningful creative exchange.
At its core lies the idea of taking centrestage—a metaphor for visibility, confidence, and collective momentum. The visual language builds around this notion of focus: geometry that directs attention to the center, gradients that radiate outward, and compositions that feel alive, as if in motion.
We worked with Netflix to craft a comprehensive brand system and event playbook for the teams to easily pick up and bring the branding to life across various film festivals worldwide.
The identity made its debut at the Busan International Film Festival 2025, setting the stage for a new era of creative exchange through workshops, masterclasses, and conversations with Asia’s leading voices.
for Netflix APAC
The first of a series of Netflix-led community screenings happening in the APAC region. We wanted to capture the quintessential essence and brand of Netflix without the already established identity to overpower the message for these festivals, which was to showcase underrepresented communities and drive positive conversation around Netflix’seffort to increase representation on screen.
With a wide range of content catering to audiences all across the world, the visual language of Netflix’s stream indents speaks to the diversity, representation and variety of content.
with SELFHOOD
Motion design and web development by Raphael Ong
WRKSHP was a brand incubation programme and platform to create open dialogue between brand creators and fans—covering topics from untold stories on sneaker culture, business of streetwear to insider content.
with SELFHOOD
Collaborative capsule patches and merch collection with five brands worldwide, spotlighting the SELF-MADE stories behind the faces of each brand.
The bright green booth design itself is a tongue-in-cheek re-contextualisation of what a blank canvas space is today. Inspired by the evolving state and involvement of media in our lives, the chroma-green walls are a conceptual update of white box gallery spaces.
Hong Kong-based womens techwear apparel brand.
at Practice Theory
Sedar Properties, formerly GYP Properties, focuses on developing commercial, retail, and residential projects. Over the past 15 years, Sedar has been guided by a simple belief: growth must come with a conscience. The company's all-encompassing approach to conducting business with integrity and sustainability continues to be lacking in fully defining and communicating this vision to its staff. Their recent privatization provided an opportunity to redefine their identity, one guided by a clear, articulated purpose.
Sedar believes that places carry meaning, memories, cultures, and people—that every project they pursue has to prioritise the betterment of the community, allowing its people to thrive while upholding the integrity of the local environment. This was the driving force behind their success and the underlying principle that gave voice to their new vision: We build spaces to grow places.
Debut streetwear and culture zine by SELFHOOD featuring interviews, photos and advice from peers and fashion world insiders—from DJ-ing the worlds best fashion parties to creating incredible art or weaving political consciousness into your fashion label.
With SELFHOOD
Web development by Raphael Ong
In the advent of COVID-19, I lead the development of a digital showroom for buyers to view upcoming SS21 collection. The showroom also automated the linesheet by “checking out” items they wish to place order into a linesheet format – a tedious process previous manually handled by sales agents.
for ‘Class Acts’ documentary by Deon Phua and Hwee En Tan
with DesignSingapore Council
Film identity branding by Kwok Yun Theng
Exhibition Production and Installation by The Merry Man Works
Media editing by Raphael Ong
Spatial photography by Zac Tan
The concept for the space plays with the idea of how each generation of creatives has been building on top of the ones that came before them. While the works stand tall on their own, together they contribute to overlapping and interconnected stories of the creative landscape. Using transparent materials as a key device to build the overarching theme for both the exhibit and the documentary – PVC, arcylic panels; photography, artefacts and typography layered on top one another as they showcase the many gems and interconnected stories of the 90s to early 2000s.